Building a cannabis brand in the state of Washington is challenging and expensive. But expansion into other states can be low effort and low cost with strategic intellectual property licensing agreements. Understanding these agreements will help Washington cannabis brands act decisively to establish a national presence with federal legalization looming.
KEY DISCUSSION POINTS
• Overview of important intellectual property licensing concepts
• Regulatory nuances in Washington
• Examining regulatory barriers in select states
• Strategies for expanding your brand in additional jurisdictions while protecting your intellectual property